On AL's web site, it states:
"Companies don't pay to be on Angie's List. Only Angie's List members report on the companies they've hired. View the list of services rated in your area. Additionally, members make sure the ratings are clean and honest by supporting Angie's List. They pay a MEMBERSHIP FEE because we work for them (not the contractors) to keep the list growing with the most accurate information about the companies in their area."
I don't think members would believe that they pay to be listed for and categorized by contractors. How long would it be before a sense of being set-up took hold? You know, contractors coming up with their own lingo to identify who is an easy mark and who is liable to pay for things that they don't need.
Calm down, I didn't mean it. I'm only jumping to a conclusion that I think the ones you want to identify would jump to.
And it is liable to taint the assessments of other AL users: "If they can read who I am and what I say, how will that affect their willingness to work for me?" Then the whole concept goes in the trash.
There are ways for contractors or vendors or service providers to exchange information and new avenues could be developed if there is an enterprising soul who wants to do it. But, taking the current AL to that point would dilute what has been built and risk the loss of people who want and need to protect their identities (like some single ladies or ex-spouses or whatever). I would not hesitate to have my name associated with any remark I make but I'd be livid if my mother or a sister's identity was published without their knowledge and agreement.
Maybe a way around the smell I've wiped on the idea is to open a field on the report form to allow the reporting member's name to be displayed. Then they can feel in control of whether their identity is known or not.