As someone who develops custom web content and related marketing materials, I'd suggest three things:
1. Reorganize the site. If I hadn't explored, I never would have found your welcome way off to the side, buried under News. That should be part of your home page.
2. Get a professional writer. Your site contains numerous typos, including "friends and colleges". You mean colleagues; otherwise you're talking to universities. You can't be seen as a professional, trustworthy, organization if you don't look like you never graduated grade school.
3. What are you doing to drive people TO this website? If I hadn't been exploring an relatively unknown section of Angie's List, I never would have even known about your site--or your service.
Suggest you listen to my weekly radio show on small budget marketing: Piggy Bank Promotions. See more on facebook link.
Source: http://www.facebook.com/pig..
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