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Question DetailsAsked on 5/30/2011

Can businesses report on themselves on Angie's list?

What is stoping a business owner or a relative (ie-wife, sister or mother of a business owner) from posting a positive review about their relatives business in an effort to help them get more business? How can Angies List actually prove that these testimonials are from actual customers? What is stoping a competitor from posting a negative post about some of their local compitition?

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1 Answer


Hi Tennisbar,

Thanks for your post. Let me first state that these are not new questions. The fundamental principal that makes Angie’s List work is the integrity of our reporting process. Trust us when we say that in 13 years of business, we’ve seen just about it all in terms of people trying to manipulate reports.

Without getting into every detail, let me first assure you that a real person reads and reviews each report. First, not just anyone can file a report. You have to be a member of Angie’s List. Before a report is submitted, members are required to sign and confirm that the report is true and accurate. Angie’s List staffers police the database for self-reporting and other ways members and service providers try to manipulate the data. It’s a complex system of checks and balances, but it’s been tried and true and it works. If a report is accepted, there are safeguards in place to ensure its accuracy.

When a report is submitted, the service provider on the report is contacted and given the information with an option to respond. Angie’s List is an information service and we can only help members with their hiring decisions based on the information we have. The service provider response goes a long way in helping other members decide whether a report is legitimate or not. Furthermore, if a provider can document that the information in a report is false, we will review it and contact the member to verify the information. If the information cannot be verified, the report is removed until/if it is verified. Lastly, members are only allowed to report on the same service provider once every six months.

I hope this addresses your concerns. If you have any further questions, don’t hesitate to contact us.


Paul from Angie’s List

Answered 9 years ago by Paul from Angie's List

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