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Question DetailsAsked on 8/20/2012

If you let contractors pay to advertise on your site, how is that unbiased? You aren't allowing good contractors to be rated without paying

You advertise on tv as if your contractors are rated by people. However, only the contractors that pay you to advertise can be rated. That means that they are pretty much paying for a good rating. How is that fair?

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5 Answers


Contractors can only be on the list , if they are rated positively by members. Advertising can only be done after the contractor is on the list because of members, can't buy your way on the list.

As a contractor we value being placed on the list by its members.


Answered 8 years ago by BayAreaAC


BayArea has it mostly correct, however, Angie's List provides reviews and ratings on companies with positive ratings AND negative ratings from consumer reviews.

All companies can register on Angie's List for free on our site. A company's poor rating does affect their ability to advertise with Angie's List and offer a discount to members.

Angie's List does allow companies and professionals that average an A or B rating to advertise in the form of a discount to members. Only companies that maintain an A or B rating are offered this privilege, and any time their rating falls below a B, the offer is revoked. Service companies and health professionals are not obligated to advertise, nor does their decision to advertise affect their Angie's List rating.

If you have any questions about our advertising policies, give us a call at 1-888-888-LIST (5478).


Answered 8 years ago by HughV


Every contractor can be rated on Angie's List. Angie's List does not discriminate or otherwise against any company from being rated. Here is the deal, So long as you are an A rated contractor you can pay for "Web-placement" which means that you can pay to be in the top 12 spaces online. Let me re-iterate that you have to already be an A rated contractor. If there was anything that may not seem fair is that the spaces are limited, and the others do not pay.

I was fortunate enough to have earned and been offered a space so my company name only gets shuffled in the top 12 spaces for the area I want to work in. As I limit the amount of business I want and the areas I have wanted to grow in, I also decease the members I reach and consequently open up an area or number of members that can see my profile.

How does this help? Well by decreasing my business reach, I receive less calls and have less estimates to do, which then increases the amount of time and effort I dedicate to helping the members I do have and the repeat Angie's List customers I can serve. Why would I want that? By increasing the quality of the service, members are more impressed typically and I can earn the Super Service Award, like I have for the past 5 years.

I don't like contractors who only spend a few minutes understanding my needs as a member as well, and then don't take notes. I want a detail oriented, quality minded person who cares about what is best for me the customer. Someone who is willing to make it right if something needs to be better.

Answered 5 years ago by CraftsmanConnection


If you don't agree to pay ad fees that cost $7200.00 per year or more they remove your good reviews. Subscribers are the ones being defrauded as the reviews are paid for to keep on your site. I saw on Facebook some lawyers here in Maryland are gathering info for a class action suit for the unethical practices and also a suit representing millions of subscribers who feel their yearly subscription fees should be refunded. Can you imagine if a federal judge rules against Angie's List to refund yearly fees for millions of subscribers. Angie's list jusdy lost $2.8 million in a similar lawsuit for credit card over charging so yes it's very very possible.

Answered 4 years ago by Scott2016


It's not unbiased. Yelp is being sued for the same unethical and fraudulent practices. When you don't advertise they ll remove your good reviews. Go to consumer affairs, site jabber, etc for 100s of documented complaints against Angie's List.

Answered 4 years ago by Scott2016

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