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Question DetailsAsked on 5/5/2011

Positive ratings that seem a little too polished

Recently I checked on a company with whom a friend had had a disastrous experience. Sure enough, the company had a slew of negative reports that echoed what my friend had told me. But then I also noticed a couple of reports that were glowingly positive. One, in particular, written in capital letters, lacked specific details or even a hint of critique. I clicked further and found that this member had posted a slew of reports, all in capital letters, all lacking specific detail and all sounding as if they'd been written by an advertising copywriter. I looked further, and it appeared that many of the companies that this member had reviewed had more than a couple of negative reports and low grades. I'm pretty new to Angie's List, so maybe what I'm suggesting is common knowledge. Or maybe I'm just being paranoid. But if I were a shady businessperson who was getting nailed by Angie's List, it would certainly be worth a few dollars to get some sorely-needed positive reviews to bolster my overall grade. Anyway, I'd appreciate any thoughts other members might have on this topic.

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3 Answers


In response to Palanquin:

I know you’re interested in members’ thoughts on your concerns, but we thought you might want the Angie’s List take on it, too.

First, the all capital letters issue. You’re not the first to mention this, so we thought we should confess: Until about a year ago, all reports were posted in caps, whether they were submitted over the phone or web site. After more than a few of our members told us the all caps reports were difficult to read and it seemed like the reports were virtually “shouting” at the reader, we brushed up on our online etiquette and turned off the caps lock key. So it’s possible that you saw some older reports. It’s also possible that you ran across reports from some of our members who still like the all caps presentation.

It is also important to note that some members adhere to that golden rule of only commenting when they have something positive to say. Others choose to speak up only when something goes wrong. It’s important to read a good number of reports to get a good look at a company’s performance. That’s why we’re so quick to remind members to submit reports – the more information we can offer you, the better off you are.

Also, please keep in mind even great companies can have an off-day and earn a negative report. In those instances, it’s often worthwhile to learn how the company responded to the negative report and factor that into your decision-making process.

Now, as for your shady businessperson concern. You’re not paranoid – we had the same concern 12 years ago when we started the List. Angie’s List has a team of specialists who read each and every report before they’re posted to ensure they adhere to our guidelines and to police, if you will, the possibility that anyone is trying to stack the deck for or against any company. As you know, members are required to affirm they’re telling the truth when they join the List and each time they submit a report We take the integrity of the List very seriously, which is why we read every report before we post it, and why we take action to remove reports that don’t adhere to our guidelines.

Thanks for bringing your concerns to the Message Board. Hope this helps.

Answered 9 years ago by Kasey from Angie's List


Sooo glad Erica (local rep) offered to resolve my disatisfaction by refunding annual $58 buckaroo memembership fee.

I'll be happier when the promised refund shows up on my Visa statement... Don't give up foks, what didn't work for us, may be a resource for you..

Answered 9 years ago by tessa89


Take a peak at the free list at There are no fee's for consumers to refer a business and or rate a business.

Refer a business, write a review and grade A through F all in one place. You'll soon be able to check the business on the BBB with just one more searching the internet - it's all going to be in one spot at or

One site for everyone so you can type in zipcodes and search locally. We need the consumers help to spread the word to build the resource and referrals.

Answered 9 years ago by vmktg

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