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Question DetailsAsked on 6/16/2015

What brand to choose and what differentiates one from another?

We are in the market for new central A/C system and currently in the process of selecting the right equipment. We stumbled upon the issue when it is difficult to choose what system to use. We noted that some contractors tend to downgrade specific brands, and push their top of the line brands. The only thing is that I don't actually understand what "TOP OF THE LINE" means, and how to determine what is Toyota of the AC system, and what is Ferrari of the system.

So, assuming all things equal, similar efficiency of let's say 14 seer 2ton A/C

1. what is the best approach to decided what brand of A/C to buy?
2. what determines a value brand, and what is a luxury?
3. what marketing tricks are used to promote brands?

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