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Question DetailsAsked on 5/21/2011

Who pays for home staging..Realtor or Seller?

I would say that about 70% of the time the homeowner pays for the service. After we build a relationship with a Realtor we find that they want every house staged because they see the benefits and then they pay for the staging or share the cost with the seller. We encourage Realtors to have the client pay for the service up front and then reimburse the seller 50-100% on closing. This becomes a win-win for both the seller and agent because they save money on marketing because the home is in showcase condition so pictures and presentation come across excellent. And time is money so with the use of staging the property usually stays on the market less time and everyone gets paid faster. Savvy Realtors and homeowners understand that staging a home really helps them to get the sold sign posted! So if you're not using a stager on your team do some interviewing of the companies in your will be time well spent. We have the largest staging company in Reno so we can provide a higher level of service and products than most other staging companies. We own all of the furnishings and accessories and we have a lot of them. And it's our products that always makes a house beautiful and unique. Best wishes for getting the SOLD sign posted!

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5 Answers


When Sellers decide to hire a Realtor they usually have researched that agent and hired that agent because they trust that agent. The agent prepares a marketing plan and home staging is a very important part of that plan.

Who usually pays? The sellers unless the agent will credit them during escrow. I have been hired and paid directly by agents who use staging as part of their marketing plan. The sooner they sell the better they look and it is proven that staged homes sell faster and often for more than similar homes competing with the staged property. One of my staged homes just sold in less than 30 days compared to almost double that for similar homes in that town.

If a homeowner would sell their property quicker for more money because they decided to stage wouldn't that be considered an investment?

What are costs associated with selling a home? Realtor fees, cleaning crew, home inspectors, other inspections, escrow fees, title fees. Do these fees increase the value of a home? NO. Staging does and more and more agents make this a requirement when they discuss a listing agreement.

Hope this helps.
La Dolce Vita Home Staging, San Jose, Morgan Hill, Gilroy

Source: http://ladolcevitahomestaging.wordpre...

Answered 8 years ago by LaDolceVitaHomeStagi


Sellers normally pay for Home Staging services.

Because Home Staging is a powerful selling tool, I encourage sellers to view Home Staging as an investment on their ultimate profit, rather than viewing it as an expense.

Think about this: if you are carrying the costs associated with owning a home while on the market, such as mortgage, property taxes, home owner's insurance, fuel, electricity, interior and exterior maintenance (think mowing and/or snow removal), that adds up. Add in price reductions (many times unnecessary if Staged properly to begin with), and the cost of Home Staging is small compared to the costs associated with carrying the home from month to month while it's on the market.

I know of homes that are still sitting on the market today that have been listed for well over five (tha'ts right, 5) years! Many of these homes require Home Staging, but sadly, many homeowners haven't been informed of this powerful selling tool by their realtors, and many believe it's "too expensive". From the statistics I see, it's more expensive not to Stage. It's unfortunate that some realtors dismiss Home Staging as the powerful selling tool it is, while at the same time advising sellers to reduce the price (sometimes again and again, rendering the seller's house a "tire kicker"). The cost of Home Staging is significantly less than the first price reduction. First price reductions are normally $5,000. It only goes downhill from there.

Also consider this: many times, after a home has been Staged (or if it's Staged before listing) it can command a higher price because Home Staging adds value to the home. It appears to buyers as "move-in ready" and looks good in media print and on the MLS. It other words, it shows well.

Home Staging Consultations are a less expensive way to get your home in show-room condition when budget considerations are a worry. Instead of the Home Stager doing the actual Home Staging project, she recommends changes and updates to the sellers and the sellers do the project themselves. Some Stagers (including me) offer a complimentary tweaking of the major deal breaker areas: Kitchen, Bathroom(s) and Dining Area.

If you want to sell your home faster, Stage it!

Kathi Howland
Set the Scene! Home Staging
Bangor, Maine


Answered 8 years ago by setscenetosell


JP/Kiel - you might want ot look at this one. For two reasons - it showed up in recent questions list as being only 4 days old but is actually from 2011.

Second, pretty blatant violation of site terms - the "question" is not a question, but rather a statement of the "questioners" services - basically an ad for staging of homes.

However, the answers are good and should probably be kept - perhaps just reiterate to the submitter that self-advertising questions are not acceptable. I have seenthis happen a few times recently in different categories - someone psots a "question" that is really an ad for their product or service.

Answered 7 years ago by LCD


As the owner of a real estate firm, I strongly encourage the use of staging professionals. Recently, I have asked a staging professional to function as part of our real estate team and their services are included as part of our services. Thus far, this has worked very well.

Answered 5 years ago by Malley


In almost all cases, the homeowner should expect to pay for home staging.

The services of a home stager are relatively affordable if you look at the big picture. Staged homes tend to sell quickly (and for higher prices). You can avoid the hassle and stress of your house sitting on the market for month after month with no offers.


Answered 5 years ago by homehelper

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